I often hear leaders in organizations say things like: “We want to build a culture of accountability” or “We’d like a sales-driven culture” or “We want to create a culture where the customer comes first.” It is one thing to identify the kind of culture you want to develop and another to fully integrate it into the DNA of the organization.

To be effective, insist on internal communication practices that ensure mission-critical messages that define the culture are cascaded to 100% of employees.

As a Chicago communications consultant I am always looking for examples (good and bad) of how businesses communicate their value proposition on a daily, operational basis. If you are committed to giving your customers a fabulous experience that standard needs to be apparent at every customer touch point.

One of the most important aspects of my Chicago communications training practice is helping my clients know how to effectively build their brand – whether that is your personal brand or your organization’s brand. Your brand communicates to the world and your customers who you are, what you’re about, and who would want what you’ve got.