One of the best ways to engage employees and drive the desired culture in any organization is to start a conversation that everyone wants in on. One of the best ways to start that conversation is through blogging.

Whether in business, sports or art, we know that conviction and confidence are key to success. There are few opportunities for those who are unsure or unclear about the direction they would like to take their work. This important perspective was illuminated to me again as I traveled recently through Vietnam – a magnificent country of resilient and generous people. There is, however, one problem – the traffic.

Videos, articles, ideas, can all spread faster and wider than ever, and it’s something that businesses can leverage to their advantage, if they’re savvy and a little (or a lot) lucky. You can’t force something to go viral, but here are some things you can do to help out its chances.