Category: Storytelling

Personalize your Presentation with a One Sentence Story

When you hear a speaker share a brief snippet from their life, you instantly feel more engaged and connected to them.  “That’s just like me!”  “I have kids too!”  It may be a simple reference to where they grew up, a sport they played, or how many children they have.  When you share a bit of your human experience with an audience, you instantly become more relatable, and in turn, the point you are trying to make is better retained. Can this be accomplished in just one sentence? YES!

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And they’re off! Calling a horse race uses classic story-telling technique

Everyone loves a good story. Stories are what anchor your listeners to the main point you want them to remember. A technique that is often used to craft compelling stories is what is called “The Hero’s Journey”. It is an archetypal story pattern, common in ancient myths as well as modern-day adventures.

In essence, it includes three stages:

Departure: The Hero leaves the familiar world behind.
Initiation: The Hero learns to navigate the unfamiliar world of challenge and adventure.
Return: The Hero returns to the familiar world in victory to share the lessons learned.

Over the holiday break, I found myself watching an episode of the Netflix series: 7 Days Out which tracks seven days leading up to some of the world’s biggest events. As a native of Louisville, KY. I decided to tune into the episode on the Kentucky Derby. While I am very familiar with all the pomp and circumstance connected to the Derby, I learned something new.

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