Author: Varg_Admin

And they’re off! Calling a horse race uses classic story-telling technique

Everyone loves a good story. Stories are what anchor your listeners to the main point you want them to remember. A technique that is often used to craft compelling stories is what is called “The Hero’s Journey”. It is an archetypal story pattern, common in ancient myths as well as modern-day adventures.

In essence, it includes three stages:

Departure: The Hero leaves the familiar world behind.
Initiation: The Hero learns to navigate the unfamiliar world of challenge and adventure.
Return: The Hero returns to the familiar world in victory to share the lessons learned.

Over the holiday break, I found myself watching an episode of the Netflix series: 7 Days Out which tracks seven days leading up to some of the world’s biggest events. As a native of Louisville, KY. I decided to tune into the episode on the Kentucky Derby. While I am very familiar with all the pomp and circumstance connected to the Derby, I learned something new.

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Leaders who wear a name badge, pick up trash and talk plainly send an important message

Problem: New Yorkers agree that their subway system is a mess.

Solution: Andy Byford, a world-renowned Mr. Fixit for troubled subways.

On October 21, 60 Minutes profiled Byford who is the new president of transit for the Metropolitan Transportation Authority – the MTA. He has a big problem to fix. Millions of subway users agree that the trains are packed, breakdowns and delays are routine, and the system has gone off the rails.

Byford, however, seems undaunted and is committed to full transparency of his efforts. He proudly wears his nametag for all disgruntled commuters to see, he expects to be held accountable. He also just wants the trains to run on time.

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