Author: maripat

Stuff Authentic People Say

Jack and Suzy Welch’s recent opinion piece in FORTUNE (April 9, 2012) shares three guidelines for how any leader can tap into and communicate their authentic self.

First, quoting the famous philosopher, Popeye, they site that you often hear authentic people give you some version of “I yam what I yam, and that’s all what I yam.” Authentic people are deeply comfortable with themselves. They acknowledge both their weakness and their strengths without apology.

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What we can learn from viral videos

How do you get heard? How do you make sure that what you say has staying power and gets cascaded though out your circle or organization?

I recently watched Kevin Allocca’s TED talk. Kevin is YouTube’s trends watch manager and his talk was an interesting look at what makes a video go viral. He shared that the three key elements that influence whether or not a video goes viral are:

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Putting things in context

One of the biggest stumbling blocks to good communication is the absence of context. Context is defined as a set of facts or circumstances that surround a particular event, situation or communication. At best, that information can help the listener put things in the proper perspective. It can also be a persuasive tool to influence with integrity.

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