Tag: business strategy

Vision Engagement: Transformative communication that puts everyone on the same page

Every organization goes through change that needs to be communicated in a comprehensive, congruent manner. Perhaps yours is

* Emerging from a merger or acquisition
* Recovering from a crisis
* Preparing to enter a new market or re-branding

Whatever the change, it is essential not only to manage the immediate logistics and requirements inherent in that change, but to also bring your employees and the organizational culture along with you.

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Free the business strategy and mobilize people power

As a leader in an organization, you are likely to be perceived as the one with the answers. You can expect team members to look to you for direction and customers to look to you for accountability. Certainly there are situations and organizations that may require an autocratic leadership style in the short term, but it rarely produces the kind of growth, efficiency, and brand reputation that is necessary for long-term sustainability. Your greatest resource for long-term sustainability is the people you interact with on a daily basis- both employees and customers; their knowledge, their commitment, and their perspective are your reservoirs of growth potential.

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