Videos, articles, ideas, can all spread faster and wider than ever, and it’s something that businesses can leverage to their advantage, if they’re savvy and a little (or a lot) lucky. You can’t force something to go viral, but here are some things you can do to help out its chances.

The backbeat of the vast majority of the hits you hear from the 1960s-70s were played by a group of about 20 musicians who you’ve probably never heard of. They became known as The Wrecking Crew. A new documentary entitled “The Wrecking Crew” is out this year, and it features interviews with key members of this group of elite musicians. As I listened to them share their stories and phenomenal success, I realized that any business professional today could learn a lot from the ways they truly cornered their market.

When we think about the need to embrace change in business to keep pace with competitors and consumer tastes we don’t always have the chance to see how this type of change might apply to the world of sports. On HBO’s Real Sports, Bryant Gumbel examined the future of golf.