- What we do
- How we do it
- Contact Us
When pitching and presenting your idea, products or services you want to have a clear, concise and compelling message. In addition, new research tells us that gestures may matter more than words.
In this month’s Harvard Business Review, Professor Joep Cornelissen of Erasmus University conducted a study where he asked a group of experienced investors to watch a video of entrepreneurs pitching a new device. In multiple presentations, some used a lot of figurative
What they discovered was that strategic and purposeful gestures gave the investors a better sense of what the product would look like and how it would work. The gestures made the unfamiliar idea more concrete.
Could gesturing backfire? Yes, if the gestures
In essence, thoughtfully crafted body