Communicate to Engage during COVID-19: 9 ways to make lemonade

Communication has never been more important than it is now as we navigate our way through the COVID-19 pandemic.

Leaders are now recognizing that keeping their teams engaged and focused during this time period is essential – and for the most part, it must be done remotely.  It’s time to make lemonade. Here are 9 strategies.

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And they’re off! Calling a horse race uses classic story-telling technique

Everyone loves a good story. Stories are what anchor your listeners to the main point you want them to remember. A technique that is often used to craft compelling stories is what is called “The Hero’s Journey”. It is an archetypal story pattern, common in ancient myths as well as modern-day adventures.

In essence, it includes three stages:

Departure: The Hero leaves the familiar world behind.
Initiation: The Hero learns to navigate the unfamiliar world of challenge and adventure.
Return: The Hero returns to the familiar world in victory to share the lessons learned.

Over the holiday break, I found myself watching an episode of the Netflix series: 7 Days Out which tracks seven days leading up to some of the world’s biggest events. As a native of Louisville, KY. I decided to tune into the episode on the Kentucky Derby. While I am very familiar with all the pomp and circumstance connected to the Derby, I learned something new.

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