“Strategy is the direction and scope of an organization over the long-term which achieves advantage for the organization through its configuration of resources within a challenging environment, to meet the needs of markets and to fulfill stakeholder expectations”- Johnson and Scholes
Read MoreEvery organization goes through change that needs to be communicated in a comprehensive, congruent manner. Perhaps yours is
* Emerging from a merger or acquisition
* Recovering from a crisis
* Preparing to enter a new market or re-branding
Whatever the change, it is essential not only to manage the immediate logistics and requirements inherent in that change, but to also bring your employees and the organizational culture along with you.
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