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As I observe the insanity we currently called the Republican Presidential Debates I am amazed at how the candidates seem to miss the boat on what most business professionals know is necessary to not only be heard but to have their idea green-lighted for approval and action – make a well-thought out business case for your idea.
While Donald Trump dominates the media, I still don’t know what he would actually do as President. I do know he plans to build a wall and have Mexico pay for it and I know he wants to “make America great again” but beyond that I am unclear. To get noticed he and other candidates have resorted to calling each other “jerk”, “dummy”, “loser”, “liar” and “pathetic” – to name only a few choice words.
How long would this kind of behavior and bullying last in the world of business? Could any professional really think that name-calling would get them promoted or heard?
So here’s some advice for the candidates. Instead of wasting everyone’s time with theatrics, do what smart business professionals do and make a business case for your ideas. Here are eight guidelines –
If you have an idea or initiative you want to push through –
Through out your business case proposal use data, hard evidence and research to support your ideas.
If you want to move beyond bombastic bluster and have your ideas taken seriously – make a business case for your ideas.