Following up on Customer Feedback

I wonder what has happened to all the customer feedback surveys I have filled out in my time on the planet?

I believe in providing feedback to companies and services I do business with. So, as a customer, when I’ve been asked for feedback – whether over the phone, online or through a mailed survey – I do my best to take the time to respond. I am one of those people who will also write a letter if deserved. It has been my way of giving back – as in, feedback is a gift. I believe in the value and importance of a great customer experience – and I recognize that it is a two-way street. To get it, you have to give.

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